Filipa Namora
Visual identity, website and ongoing digital presence for one of Portugal’s most prestigious interior design and architecture studios. A brand built for the top of the luxury segment, where every detail communicates excellence.
Task
Complete visual identity and website for a luxury architecture and interior design studio based in Porto, followed by ongoing paid media management and social media content editing to grow the studio's digital presence in the premium segment.
Filipa Namora Architecture and Interior Design is not a typical studio. Founded in Porto in 2018, it operates at the very top of the luxury interior design market, developing personalised residential, commercial and contract environments for clients who demand technical excellence and aesthetic precision in equal measure.
When the studio came to us, the challenge was clear: the quality of the work far exceeded the quality of the brand’s digital presence. Our role was to close that gap entirely, by building a visual identity and online experience that could stand in the same room as the interiors Filipa Namora creates, without apology.
In the ultra-premium interior design segment, the brand cannot shout. It must whisper. The challenge was to build a visual identity and communication system that communicated the studio’s positioning through restraint, proportion and detail, not through loud claims. Every typographic choice, every colour decision, every interaction on the website needed to feel like a deliberate act of design, because the studio’s clients are designers themselves. They notice everything. Simultaneously, the studio needed a growing digital presence capable of reaching new high-value clients internationally, through paid media and social content that maintained the same visual discipline across every platform.
We created a complete visual identity for Filipa Namora from scratch: logotype, identity system, typography, colour palette and the full visual language that now defines the brand across all touchpoints. The identity was built around the philosophy the studio already lived by: “Perfection in Everything.” We then designed and developed the website as the primary showcase for the studio’s portfolio, structured around three areas of work: Residential, Commercial and Contract. The site was built to function as a curated editorial experience, where the architecture and interiors speak for themselves within a digital frame worthy of the work. Following the brand and website launch, we took on the studio’s ongoing digital presence: paid media strategy and management to reach qualified audiences in Portugal and internationally, combined with content editing for social media, ensuring every post maintains the visual and tonal consistency that the brand demands.
Brand Design
Perto Creative Agency
Web Design
Perto Creative Agency
Performance
Perto Creative Agency
Client
Filipa Namora