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Service 360º August 1, 2024

Emme Cozinhas

From 1.5k to 18.1k followers in just over a year. Full brand transformation, website, content production, digital marketing, SEO and lead generation for one of Portugal’s most distinctive premium kitchen brands.

Task

Full-service brand transformation: identity, website, content production, digital marketing, performance campaigns, SEO and AIO for a premium kitchen brand in Portugal.

  • Strategy

    Exclusive Segment

  • Design

    Branding, Web Design, Digital Marketing, Performance, Content Production

  • Client

    Emme Cozinhas

Open Project
⬤ 01. Strategy

Building a premium kitchen brand from the ground up.

Emme Cozinhas came to us with a strong product, a clear vision for the premium segment and a digital presence that didn’t yet reflect either. With 1,500 Instagram followers and no consistent brand system, the gap between what Emme was and how it appeared online was significant.

Our first task was to define the brand from scratch: positioning, visual identity, tone of voice and the full communication architecture that would support everything that followed. We built a brand designed to live in the same visual world as its audience, architects, interior designers and high-demand residential clients who make decisions based on perception as much as product.

⬤ 02. Challenge and solution

Standing out in Portugal's most competitive premium kitchen market

The challenge

The premium kitchen segment in Portugal is visually saturated. Every brand claims exclusivity. The real challenge for Emme was not just to look premium, it was to consistently communicate that premium positioning across every channel, every piece of content and every touchpoint, while simultaneously generating qualified leads and growing an audience from near zero.

The solution

We took full ownership of Emme’s brand and digital ecosystem. Starting with a complete rebrand, logo, identity system, typography, art direction, we then designed and developed a new website built to convert: dark aesthetic, editorial layout, architectural photography, seamless UX. Simultaneously, we launched and managed their entire digital marketing operation: social media strategy and management, content production including video reels and architectural photography, performance marketing campaigns, email marketing, SEO optimisation and AIO, ensuring Emme’s visibility not just on search engines, but within AI-driven discovery tools.

The results speak for themselves: from 1.5k to 18.1k Instagram followers in just over a year, consistent lead generation and a brand that now sits clearly in Portugal’s premium kitchen segment.

Client Review

Credits

Web Design
Perto Creative Agency

Brand Design
Perto Creative Agency

Visual Content
Perto Creative Agency

Client
Emme Group

Let's Collaborate

Build a brand people remember and AI recommends!

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