Mapo Maison
From zero online presence to a powerful luxury fashion brand with explosive growth. E-commerce Shopify, social media strategy, paid media and full digital launch for Portugal’s most distinctive luxury outerwear brand.
Task
Full digital launch for a Portuguese luxury outerwear brand: Shopify e-commerce, social media strategy, paid media and brand positioning from zero to a fast-growing international presence.
MAPO arrived to us at the very beginning — a brand with an extraordinary product, a strong identity and a clear vision for the luxury segment, but with no digital presence, no online revenue and no audience. The challenge wasn’t to improve what existed. It was to build everything from scratch. The brand’s positioning “Untroublesome Luxury Outerwear” was already distinctive. Our job was to give it the digital infrastructure and the strategic amplification it needed to reach the right people: a global audience with a taste for timeless craftsmanship, considered luxury and Portuguese heritage.
Launching a luxury fashion brand with no prior digital presence means starting with zero trust, zero data and zero audience. In the luxury segment, this is particularly demanding premium positioning must be communicated consistently from the very first touchpoint, or the brand risks being perceived as just another fashion label. The challenge was to build simultaneously: a high-converting e-commerce, a social media presence with real engagement, and paid media campaigns efficient enough to generate revenue while the brand was still finding its audience.
We designed and developed MAPO’s Shopify e-commerce from the ground up — architecture, UX, visual language and the full shopping experience built to reflect the brand’s premium positioning at every step. Dark, minimal, editorial. A digital environment where the product could breathe. We then launched and managed the brand’s entire social media presence, creating content that matched the brand’s world: luxury outerwear, Portuguese craftsmanship, timeless design. Alongside this, we ran targeted paid media campaigns (Meta Ads) designed to reach qualified audiences in Portugal and internationally, driving traffic to the store and converting cold audiences into buyers from the very first collection.
MAPO went from zero online revenue and no digital presence to a fast-growing luxury brand with a powerful e-commerce, an engaged community and a trajectory that continues to accelerate with each new capsule collection.
Web Design / E-commerce
Perto Creative Agency
Digital Marketing
Perto Creative Agency
Photography
Ricardo Marques
Video
Johnny Rabbit
Models
Sofia Azevedo
Bianca Gerth
Stefani Nardeli
Client
MAPO MAISON